Justin Dawkins

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  Justin 11:57 pm on May 30, 2008 Permalink | Reply
  Tags: behaviorial targeting, Campaign Monitor, Email Marketing (7), social computing, Web Analytics (3)   

  What is the future of email? A very loaded question! 

  I was recently browsing through some of my favorite marketing and email blogs and came across a post from Campaign Monitor. Towards the end of the article they asked a very good, but loaded question. The question is; Where do you see email going in the future? Of course I have a million ideas of where I think email is going, but to keep things simple I kept my response short.

  Here was my response:

  Wow!!! Where is email going? I think that is a loaded questions, but a good one. I see email continuing to grow as a mechanism for transactional, and 1-to-1 messaging. I can also see email becoming behavioral based, and more integrated with SMS and other mobile messaging platforms.

  With analytics, 4D modeling, advanced segmentation, dynamic web pages, and applications becoming smarter, email can be a powerful mechanism for communication more and more targeted messages to consumers or other businesses. With technologies becoming more advanced and easier to use. Email can hold its position in the internet marketing space. After all compared to other forms of communication email is still a baby. As email matures, businesses and organizations will begin to use email in more and more powerful ways.

  Like I said it’s a loaded question, and I’m sure many people have their opinions. That’s just my two clicks.

  My question to you is; understanding how sophisticated email and internet marketing has become, what related industry (analytics, behavior based applications, social computing etc.) will run parallel and grow with email? Just a sidebar, let me know what you think.

  -Justin

   

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  Justin 10:22 pm on May 27, 2008 Permalink | Reply
  Tags: analytics, Email Marketing (7), lead-gen, life-cycle marketing, Measurement (2), Web Analytics (3)   

  After the click: Why email and analytics go hand and hand 

  OK, lets just hop right into this one. It’s simple really. You have a company, you have a product and you have a website. You use CPC, banner ads, affiliate marketing and many other marketing vehicles to get people to your website, but none of those really matter unless you can understand exactly what happens after a visitor clicks on a banner, or finds your site via their favorite search engine. Ok now you are probably asking yourself; “Well shouldn’t I track and measure everything with analytics?” Well if you know anything about me, you would know that my initial response is “OF COURSE!” Using web analytics with email marketing is a little more special. The great thing about email marketing is that each recipient on your list is essentially their own unique identifier. This means that you can begin to track and measure down to a single user, and then aggregate behaviors to profile your users and market to them with even more precision. This makes analytics and email a powerful combination. The fact is email marketing is one of the most measurable methods of online marketing, and with many of the web analytics tools out there, setting up a campaign and tracking recipient behavior is simple. So you have to ask yourself what pieces of information am I missing out on if you don’t have web analytics enabled during your next email marketing campaign. With these two tools you don’t have to have some robust membership management system or expensive lead generation application, to drive and qualify leads. At least not yet. Instead you can use website behavior data from your email marketing campaigns to gain insight into what, why, and how users use the information on your website. Take a minute to think about it, if you are investing time, energy, and money into your email marketing programs, wouldn’t you want to take the time understand what happens after the click?

   
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  Justin 8:37 am on May 7, 2008 Permalink | Reply
  Tags: Chris Brown, Concert, Kanye, KanyeWest, Lupe, Mary J, Mr.West, NERD, Rihanna   

  Good morning… Mr. West… 

  I just wanted to take a moment to say thank you to all of my readers for sticking with me while I go through some transitions in my life. As you can probably tell, I have been extremely busy and hope to get back to writing more often soon.

  On the lighter side of things I did get a chance to see Kanye West, Lupe Fiasco, Rihanna and N.E.R.D. this past weekend and I can honestly say that the show was spectacular. Lupe brought the swag, and Rihanna was pretty (of course), N.E.R.D rocked the house and probably got some new fans, and of course there is Mr. West. Kanye’s gift was a dazzling one-man-show, with a single cameo from Lupe, that told a very creative and imaginative story. His performance was theatrical to say the least, as he told the story of space traveler and his quest to get home. His journey took you through space and time as he presented the best of the best, performing songs from all three albums. The thing that touched me the most however, was his tribute to his Mother that fit seamlessly into the show just how much energy and emotion he puts into his music and craft. Regardless of what the press and media may say, Mr. West you get an A+ from me. Bravo!

  Oh and before I forget I must tell you that the concert was star-studded. It was clear that some of Kanye’s colleagues are fans as well as; Mary J, Musiq, Bow Wow, Chris Brown, Jermaine Dupri, Chaka Zulu, and the great Quincy Jones were all there to see the show. I was told there was others, but it’s clear that everyone was there to see Kanye.

  Well that’s it for now and my apologizes on the delay. I hope that everyone is doing well and if you went to the concert and want to share pics, please send them along and I will post them here.

  Peace,
  Justin