I was recently browsing through some of my favorite marketing and email blogs and came across a post from Campaign Monitor. Towards the end of the article they asked a very good, but loaded question. The question is; Where do you see email going in the future? Of course I have a million ideas of where I think email is going, but to keep things simple I kept my response short.
Here was my response:
Wow!!! Where is email going? I think that is a loaded questions, but a good one. I see email continuing to grow as a mechanism for transactional, and 1-to-1 messaging. I can also see email becoming behavioral based, and more integrated with SMS and other mobile messaging platforms.
With analytics, 4D modeling, advanced segmentation, dynamic web pages, and applications becoming smarter, email can be a powerful mechanism for communication more and more targeted messages to consumers or other businesses. With technologies becoming more advanced and easier to use. Email can hold its position in the internet marketing space. After all compared to other forms of communication email is still a baby. As email matures, businesses and organizations will begin to use email in more and more powerful ways.
Like I said it’s a loaded question, and I’m sure many people have their opinions. That’s just my two clicks.
My question to you is; understanding how sophisticated email and internet marketing has become, what related industry (analytics, behavior based applications, social computing etc.) will run parallel and grow with email? Just a sidebar, let me know what you think.
-Justin